Meta Tags SEO Guide: How To Use Meta Tags Effectively 2025

The tool makes it easy to analyze your competitors’ keyword usage. In contrast, you want to avoid keyword stuffing—i.e., forcing keywords where they don’t sound natural. To find keywords that are worth targeting, use Semrush’s Keyword Magic Tool. We’re a full-service digital marketing agency with 25+ years of experience. Our award-winning team of SEO professionals is pumped to learn about your business, industry, and goals to deliver the results you need and grow your bottom line.

Once you identify the three Cs of search intent, you should have a pretty good idea of what type of content Google “recommends” to its users for particular search queries. One of them is looking for linking patterns among your competition so that you can get links from the same websites. Internal links are links from one page on your site to another. They help Google understand what a page is about and boost its authority, which can lead to higher rankings. Pages often rank for keywords related to the subtopics they cover.

Higher search rankings translate to more organic website traffic and more conversions. URLs are the locations or addresses for individual pieces of content on the web. Like title tags and meta descriptions, search engines display URLs on the SERPs, so URL naming and format can impact click-through rates.

Your slug plays a minor role in helping Google understand the main topic of your page. Before or after you upload the image to WordPress, you can change the filename to something descriptive. For example, if you’ve uploaded an image of a Norwegian Forest kitten, that’s currently named kitten.jpg, you could change that to norwegian-forest-kitten.jpg. Along with your title, your description is a good opportunity for attracting clicks.

If Google notices that readers are “dwelling” on your content, they will push your results up a few spots. You must avoid stuffing your target keyword in every image alt tag in your content. Google will surely penalize you if they notice that you’re stuffing keywords. We know the saying, “Content is king.” and yes, good content can do very well in the search engines. But you’ve got to make sure that the content you’re producing satisfies search intent. Not only do header tags give information about what the content and/or webpage is about, but HTML header tags also create a pleasant user experience.

📝 54. Use Image EXIF Data

Best keywords & best content are the keys to improving your search engine rankings and archive SEO success. You can use Yoast to help you set up different title tags for readers and search engines to get the best value propositions. Ahrefs, which we mentioned earlier, is an all-in-one SEO tool for keyword research, competitor gap analysis, website SEO audit, and much more. You can also monitor your website for internal linking issues or page errors, see which content is ranking highest in your industry, and analyze your competitors’ content.

A *few* technical optimizations

Think of your target keyword as the designated topic for a particular page. If you’re using the HubSpot template, In column O, define just one topic per page. In this section, we’ll be using this template as a guide as we walk you through a checklist for your on-page SEO management, step by step. Add engaging and relevant visuals to your content to break up large blocks of text and make it more visually appealing.

• Not only does it affect Google crawling your site, but it also affects your audience.
• Use links to send your readers to other relevant blog posts, to your About page or to the purchase page for a specific item you’re selling online.
• Incorporating multimedia elements such as images, videos, infographics, gifs, and slideshows can enhance user engagement.

That is how you will have the most success with your SEO strategy. What you have to keep in mind is that on-page SEO & link outreach work together to create compounding growth as part of your SEO strategy. Sometimes our clients ask us how soon before they’ll see results once we start implementing on-page SEO services.

On Page SEO: A Step-By-Step Guide to Maximizing Your Website’s Potential

And to top it off, you get real-time log file processing which constantly delivers an updated feed coming from various search engines including Googlebot, Bing, Yandex, and more. Overall, it goes through around 40 different search engines, crawlers, and bots to give a detailed analysis to you. Jetoctopus does a lot of on-page SEO, but what does it do best? Apart from this, you get a terrific site audit feature with Ahrefs SEO Anomaly that gives you immense insights into your website’s traffic. You can also go through the keyword explorer, content explorer, and rank tracker to further analyze your website.